TL;DR for recruiters
- Open to
- Full-time UI/UX product design roles — remote-friendly
- Focus
- Behavior-change products, civic tech, complex consumer flows
- Based in
- Yogyakarta, Indonesia (UTC+7)
- Reach me
- wruhantojati@gmail.com · LinkedIn
I turn messy human problems into measurable outcomes.
A product designer balancing empathy, behavior science, and business goals.
I'm Wruhantojati, a UI/UX designer based in Yogyakarta, Indonesia.
For me, great design has never been just about aesthetics—it's about understanding people, their struggles, and designing solutions that genuinely improve their lives. Over the last 3 years I've designed for problems that matter: from helping 10,000+ users shift from burning waste to recycling, to supporting families through grief with compassionate digital services.
10K+
households nudged toward sustainable waste behavior
92%
task success rate after redesigning a grief-support workflow
My Story
How I Got Here
Mechatronics Engineering
Graduated with a degree in Mechatronics. This is where I learned to think in systems and got my first taste of industrial design, sparking an interest in how people interact with technology.
UX Design Bootcamp
Made the leap into design by completing an intensive UX bootcamp. This is where I formally learned the principles of human-centered design, user research, and prototyping.
Waste Management Project
Applied my skills to a real-world problem, designing a system to help a community shift from burning waste to recycling. It was my first major project with measurable social impact.
Funeral Services App
Took on the challenge of designing for a highly sensitive context. This project taught me the importance of empathy and compassion in design, creating a digital service to support grieving families.
Open to New Opportunities
Seeking a full-time UI/UX design role where I can continue to solve complex problems and create meaningful experiences.
How I Approach Design
My Design Philosophy
I don't design for "users"—I design for people. Real people with complicated lives, limited time, and very real problems.
This means:
- Starting with empathy, but validating with data: I spend time understanding what people need, then use research and testing to make sure I'm solving the right problems.
- Thinking in systems, not just screens: My engineering background taught me that everything connects. A small change in one part can ripple through the entire experience.
- Designing for constraints, not ideal scenarios: Real projects have budgets, deadlines, and technical limitations. Good design works within reality, not despite it.
- Prioritizing behavior change over interface polish: Beautiful interfaces matter, but changing how 10,000 people manage waste matters more.
My Core Strengths
My Design Toolkit
User Research
Understanding needs through interviews, surveys, and contextual inquiry—especially in sensitive or complex environments.
Behavior Change Design
Creating incentive systems and reducing friction to shift user habits and drive measurable impact.
Systems Thinking
Mapping complex stakeholder relationships and designing solutions that balance competing needs.
Prototyping & Testing
Building interactive prototypes and validating decisions through user testing and iteration.
Cross-Functional Collaboration
Bridging design and development with technical understanding and clear communication.
Tools I Use
Figma • FigJam • Maze • Optimal Workshop • HTML/CSS/JS basics
Want a deeper look? Browse the case studies I've shipped or grab the one-page resume for a quick download.
Beyond Design
A Glimpse Into My World
Cycling Yogyakarta
Exploring the city's streets, finding new perspectives—literally and figuratively.
Coffee & Contemplation
Slowing down with a good brew, sketching ideas, and observing human interaction.
Constant Curiosity
Experimenting with new design tools, plugins, and prototyping techniques to stay sharp.
I'm convinced that being a good designer means being curious about life beyond screens. Every conversation, ride, or quiet moment shapes how I see problems and craft solutions.